360 Campaign
We took a killer insight from our community and paired it with clever storytelling to create Cosmetic Criminals, a 15-minute true crime mockumentary that exposes the household epidemic of “intergenerational cosmetic larceny” (aka cos-crime). This short film brought e.l.f. to the big screen (10,000 AMC Theatres!) and platforms like YouTube, Prime Video and FreeVee. We even dropped a Cosmetic Security kit (to help protect your e.l.f. stash) which sold out in 2 days.
The campaign didn’t just entertain, it delivered:
7B impressions
14M organic views with an average view time of 8 minutes on YouTube
400K social engagements
10 awards (Clio Award, Webby Award, shots Award, D&AD Award and a Drum Award, among others!)
Content Creation & Experiential
To create buzz around Moët & Chandon’s collaboration with Virgil Abloh, we made sure to get this limited edition bottle in the hands of the most influential multicultural tastemakers. We celebrated with a party at the New Museum during New York Fashion Week. The result? Beautiful, enticing content that got users excited for this new collaboration and tons of “Where can I buy this?” comments across our channels. The bottles sold out before they hit the shelves.
Digital Campaign [OLV + Social]
This campaign aims to help people struggling with acne finally find a path to clear skin. Blackheads, whiteheads, textured skin, it’s time to recognize acne for what it is — HUMAN! To showcase the efficacy of Neutrogena’s new acne product line we enlisted real people with mild to severe acne to highlight the products science and real results.
Content Creation & AR Innovation
Moët is all about bringing people together. So on Valentine’s Day, we created beautiful branded e-cards that our followers could share with their loved ones via Instagram DMs, so they can have a #MoetMoment together even when they’re apart.
We took this a step further by creating a vending machine with an AR photobooth for people to capture their #MoetMoment and share it with the world. The photos were designed for Instagram stories to encourage people to post them to their story, resulting in more brand exposure.
Digital Campaign
We helped JCPenney launch it’s new plus-size line with Ashley Nell Tipton by giving plus-size influencers a platform to scream, “Here I Am” and to let the fashion world know that every size is the perfect fit.
The anthem video reached over 620M impressions and gained thousands of mentions. We also captured beautiful photos of the collection that were used for social media, print, in-stores, and press.
Social Campaign
The Prisoner Wine was designed to disrupt. In a sea of sameness, we looked to stand out with content that was moodier than your typical wine brand.
Additionally, we shot their entire wine portfolio in a still life aesthetic inspired by their Goya painting label. Each still life set up consisted of fruits and flowers that spoke to each wine’s tasting notes.
360 Campaign
No one should ever have to deal with dry hair, so we invited women to end their dry spell with Aussie's 3 Minute Miracle Moist. Mmmmoist. We took one of the most hated words and made it popular. Using sexual innuendoes taken straight from product reviews written by women that were left very...satisfied.
Content Creation
Lead creative for monthly social assets on brands such as Chips Ahoy, OREO, Ritz and Sour Patch Kids.
Launch Video + TikTok Challenge
We helped Supercell launch their latest game, Brawl Stars — a mobile game where you can team up with your friends and play quick matches in real time. The launch video obtained over 2.3M views on Facebook, and the game topped the Apple app and Google Play charts in its first week.
To keep the momentum going, we identified TikTok as the perfect platform to build awareness amongst our target. We introduced the #BeABrawlStar challenge, where we invited teenagers across the globe to dance along the game’s characters. Over 320,000 TikTok users accepted the challenge.
Content Creation
Campaign
United has been the official airline of Team USA for over 35 years. So for the Summer Olympics, we created a campaign that beautifully displays the parallels between Team USA and United. For the digital OOH we created a mirror like effect that captured how these are two distinctive teams, on the same journey.
Social Campaign
To celebrate the month of love, and Moët’s limited edition bottle, we partnered up with influencers who have very special relationships, and asked them to describe what #LoveUnconventional means to them.
