Our main objective was to educate people on how to properly enjoy Moët Ice — by adding 3 ice cubes. We worked with Disco Cubes to create ice cube recipes that were not only beautiful to look at, but also turned Moët Ice into a cocktail when melted. We created engaging and easy to follow how-to’s for our followers, along with cocktail videos for each recipe.
In order to promote the Holiday Limited Edition bottle, we partnered up with influencers to host holiday soirees celebrating the French Art of Living in Miami, LA and NY. We concepted and put together lavish dinners that brought the celebratory essence of the brand to life. I styled and directed shoot/event, handled talent, edited and crafted posts for Instagram in real-time. Check out each event’s story below: