Paula Figueroa
Associate Creative Director - Art
The Great Face Race
A TikTok game show that blends skincare education with entertainment. Hosted by Olympic gold medalist Sydney McLaughlin-Levrone, we pit influencer teams—coached by top dermatologists—against each other in challenges that make skincare science fun and easy to understand.
e.l.f Hot Girl Walk
During the Olympics, e.l.f. shined a spotlight on a different kind of sport—hot girl walking. We celebrated the everyday hot girls who turn sidewalks into runways, all while keeping their makeup locked with Power Grip Dewy Setting Spray.
Patrick Warburton and Gabby Douglas deliver a play-by-play full of laughs and olympic energy →
essence Cosmetics
essence asked us to spread the word about their high-quality products at an unbeatable value—so we took to the streets, man on the street style. The best part? People’s reactions when they realized luxury-level beauty doesn’t have to break the bank.
e.l.f Super Brand Day
e.l.f. took over the TikTok Shop with Super Brand Day. The day was packed with live events, giveaways, and non-stop slaying. To celebrate, we dropped an original song and rallied creators to “Shake, Spray, and Slay” along. Making e.l.f. the first brand to have a Super Brand Day in the US.